Even if you consider yourself an experienced speaker, when it comes to public speaking, pitching, and presentations it is wise to seek objective counsel, fresh insight, and honest feedback from an independent expert.
Cristiano Ronaldo’s record as an international footballer speaks for itself; considered by some as the best football player in the world and possibly the best football player of all time. But even a great footballer like Cristiano Ronaldo has coaches to offer counsel, to help develop aspects of his game, and to keep him at his peak.
Cristiano Ronaldo has talked about how he loves to learn from his coaches and how lucky he is to have worked with amazing coaches throughout his whole career.
If the greatest football player in the world is open to advice and assistance when it comes to football, then each and every one of us must accept that we can also benefit from objective advice and counsel (regardless of how good we think we may be) when it comes to public speaking and presentations.
We can all benefit from objective opinions and fresh insights provided by an experienced expert; an expert that can open our minds to new ideas and strategies, and who motivates us to be the best we can be and does everything possible to help us achieve our objectives.
I use my background, experience and expertise as a business person, law lecturer, lawyer, and speaker to help my clients harness their communication skills and become confident public speakers and presenters.
I don’t just speak about communication skills; over the last 30 years I have used public speaking and presentation skills at a very senior level in my professional and business life delivering thousands of hours of presentations. I pass on my practical knowledge and experience to my clients and put everything we do into context.
In my professional life I could be on my feet for five or six hours a day delivering presentations to small and large groups of people; as well as delivering all-day presentations on various subjects for both law students, government departments and corporates. When you do this on a daily basis you have to be able to communicate your message effectively, to connect with your audience, and you know that you only get one chance to do that; you never get a second chance to make that first impression.
Effective ommunications is all about context and using your skills effectively for a specific purpose. This may mean reducing very complex material into a readily digestible form for the audience before you.
Having delivered presentations over many thousands of hours across various formats I have built up a wealth of experience and expertise that I can deploy as necessary for my clients’ benefit.
When I speak I speak from experience and I know that with every presentation I have delivered there was a specific goal or purpose I wanted to achieve.
I also know that each presentation to each new audience may offer unique and unpredictable challenges; the success of the previous presentation does not guarantee success in the next one. Even a delivery of the same presentation to a new audience may require renewed consideration and an entirely different approach. In the same way, just because you win one football match doesn’t mean you are going to win the next match. The next game will be against a new team and so many different factors have to be considered and will dictate the strategy for how you play that new game. You can’t afford to rest on your laurels and take things for granted.
And as with any sport, success at presenting and public speaking requires focused practice. We could never hope to master football by simply watching football games and learning the rules of football; no more than we could hope to master presentations and public speaking by merely reading about these subjects and observing other speakers.
When it comes to public speaking and presentations we need an experienced expert to guide us, encourage us, and to get us on our feet with carefully crafted practical exercises that reflect their many years of practical experience, and which can help ensure that our speaking achieves our desired outcomes. Even Cristiano Ronaldo knows that to achieve his goals he has to keep an open mind, listen to his coaches, and constantly apply himself to focused practice.
Author: Lee Phanurat-Bennett, MD, Accordant Co., Ltd