WHEN IT COMES TO PUBLIC SPEAKING ARE YOU READY FOR THE 60 MINUTE CHALLENGE?
Over the last 30 years throughout my professional life as a lawyer, law lecturer, and business person I have spoken publicly many times and delivered thousands of hours of presentations in many different formats and to audiences from wide-ranging backgrounds in various countries.
Our company Accordant Co.,Ltd, under the banner of our professional services division Potent Communications, helps clients (up to C-suite) harness their communication skills to deliver effective and powerful presentations, pitches, and public speaking to achieve their goals (including gaining traction with investors, customers, and others).
We also match high quality startups and established businesses with high value investors globally, assess business pitches, and help businesses to prepare a successful pitch.
Accordant is a Thai company based in Bangkok and involved in business internationally, importing and selling high-end products and services. Accordant works closely with the family business in Asia that was established 44 years ago, and has a sales network of several thousand people throughout Thailand and Asia.
We don’t just speak about communication skills; we are actively involved in business globally and that practical on-going business experience is reflected in the communications services we also offer. We provide clients with practical, relevant insights and counsel when helping them with their public speaking, presentations, and pitching.
FIRST LIVE INTERNATIONAL BROADCAST FOR LEGALTRAINING.TV
In 2007 I delivered the first live international broadcast provided by LegalTraining.tv and LegalPractitoner. I spoke for an hour about fraud and money laundering, taking questions at the end of the presentation from lawyers around the world who emailed questions for me to answer as we were broadcasting. That in itself presents a number of challenges and makes a whole host of demands on a presenter, including answering highly technical questions in a calm, clear, and credible manner without getting flustered, losing your focus, or making a fool of yourself in front of tens of thousands of people. I add, slightly tongue in cheek, that delivering a live broadcast to lawyers carries its own unique challenges; lawyers are not known to be the most uncritical of audiences or the gentlest of questioners.
The live broadcast as part of legal training was a new and innovative technique at that time, and I guess I was a part of history in the making, and honoured to have been considered worthy enough to deliver the very first live broadcast by LegalTraining.tv and the LegalPractitoner.
I remember that it was summer time and a fairly hot day when we filmed. Some of the crew were outside the building in their van and satellite dish broadcasting my presentation live, and other crew were inside dealing with the sound, camera, and other technical aspects.
The air-conditioning had to be turned off (as it is now when we film) as the noise is picked up by the microphones and disrupts the recording. I recall the stifling atmosphere in the studio in London, rooted to my chair facing the camera and unable to move my position, and with streams of sweat trickling down my back as I spoke for over an hour; I just had to ignore it and carry on with a smile and sense of purpose.
A live broadcast poses various unique challenges and difficulties that simply don’t arise in a pre-recorded or other type of presentation session. If you make a mistake in a pre-recorded session you can simply stop the camera rolling, read your note, get re-assurance from colleagues, take a deep breath, and start the re-take; you can’t do that in a live broadcast. I have been filmed many times doing pre-recorded presentations, including training footage, and the pressures and challenges are far less than with a live broadcast.
If you make a mistake in a live broadcast the mistake is there for all to see and on the web for all eternity, with the risk of your footage going viral on twitter and other social media platforms (with the inevitable video re-mix as well), and with the real possibility of your brand and reputation (both personal and commercial) being destroyed.
The first live broadcast I did for LegalTV back in the summer of 2007 was an hour long. I am used to speaking for lengthy periods of time; I have delivered all-day training sessions many, many times, and taken part in lengthy international debating rounds. But an hour is a long time to speak for most people; and an hour can seem like an eternity in a live broadcast, especially when you don’t have a co-presenter to share the burden and help you out if you lose your train of thought or get into difficulties.
With any presentation (but even more so when it is a live broadcast and you are the only presenter) you have to remain focused, calm, confident, and in control. You must keep a close eye on your content and timing throughout.
WILL YOU TAKE THE “LIVE” 60 MINUTE PUBLIC SPEAKING CHALLENGE?
Imagine yourself now, staring ahead into a camera and speaking for 60 minutes. You must do so in a natural and relaxed manner as though speaking to a person sat before you, with no break and without making a mistake.
Go on! Try it!
Sit down now and stare ahead into your smartphone or tablet and speak for an hour on a topic you are interested in, without reading verbatim from a script or notes.
Remember you must make your “live” broadcast interesting for your audience. Film or audio-record yourself. See if you can keep it up for 60 minutes without pause. Play back your film or audio and review your performance. Prepare and plan beforehand if you wish to make it more realistic.
Perhaps just try it for five minutes, or however long you can keep it going.
It is not so easy. Now imagine that your recording you just made of yourself (or thought about making) was actually being uploaded as you spoke and was actually going live to the rest of the world on the web, and without the possibility of you stopping, re-shooting, editing, or binning it! I bet that makes you feel even more unsettled.
EXPERIENCE AND PRACTICE IS ESSENTIAL FOR YOU TO SUCCESS
It is only by experience and practice that we truly appreciate the challenges of doing something and are able to overcome those challenges; whether that is a live broadcast, or a pitch or presentation we are delivering in other less challenging circumstances.
Fortunately, Accordant is here to help our clients meet those challenges and to become confident, effective presenters and public speakers in any circumstances; speakers who engage their audience and wed them to their call-to-action.
Whatever circumstances you find yourself in and however experienced or inexperienced you may be, we use our many years of experience and expertise to help ensure that your presentation will be a success.
Even if you consider yourself an experienced speaker it is wise to seek objective counsel from an expert third party. Cristiano Ronaldo’s record as an international footballer speaks for itself; considered by some as the best football player in the world and possibly the best football player of all time. But even a great footballer like Cristiano Ronaldo has coaches to offer advice, to help develop aspects of his game, and to keep him at his peak. Ronaldo has talked about how he loves to learn from his coaches and how lucky he is to have worked with amazing coaches throughout his whole career.
We know that with each new presentation you deliver you may be confronted with unique and unpredictable challenges; we help our clients to become polished and confident speakers who will be able to deal with the many unpredictable and challenging situations they may encounter.
We help our clients to become fearless and to focus on ensuring their presentation and strategy achieves their desired outcomes. We don’t believe in pushing people out of their comfort zone; we help people extend their comfort zone.
LEE PHANURAT-BENNETT USES HIS 30 YEARS OF PUBLIC SPEAKING EXPERIENCE TO HELP OUR CLIENTS BECOME CONFIDENT SPEAKERS AND PRESENTERS
Our Managing Director, Lee Phanurat-Bennett, uses his background, experience and expertise as a business person, law lecturer, lawyer, and speaker to help our clients harness their communication skills and become confident public speakers and presenters.
But he doesn’t just speak about communication skills; over the last 30 years he has used public speaking and presentation skills at a very senior level in law and in business. He passes on that practical knowledge and experience to our clients in order to put everything we do into context.
Lee’s presentations over 30 years have included pre-recorded and live training presentations for lawyers (including the first ever live broadcast for LegalTV); academic and vocational lectures; business presentations; conference presentations; acting as a Q & A panellist; acting as speaker and MC at various International receptions and dinners; taking part in and moderating presentation debates; pitches for business and investment; and conducting key negotiations on behalf of various individuals and companies internationally.
With our expert and experienced counsel, coupled with relevant and real-life practice, we will help you limit or eliminate the risk of making mistakes in your presentations, pitches, and public speaking; whatever the format.
When working with clients we ensure a relaxed, discreet, and motivational environment, whether that is one-to-one, small/large group sessions, global interactive video-conferencing, or any other format. We can arrange face-to-face sessions with clients around the world, flying in to your country and venue of choice to assist as necessary.
We only offer a substantive and meaningful service to clients, providing positive and constructive feedback that can be practically implemented to achieve desired objectives.
We know that every client is different, but we also know that every client has the same desire for success in their personal and commercial life.
Contact us now in complete confidence to arrange a discussion about any of our services and to discuss how we may help you to improve your public speaking, pitching, and presentation skills so you may get traction with your specific audience and achieve your desired objectives.
Author: Lee Phanurat-Bennett, MD, Accordant Co., Ltd