KNOWING YOUR AUDIENCE IS CRUCIAL WHEN IT COMES TO PRESENTATION SKILLS
When it comes to presentation skills it is crucial that you know your audience; who they are; what they want; what makes them tick.
You must understand your audience by identifying their objectives, areas of interest, and their reasons for wanting to hear you.
You should then consider how your speech or presentation can most effectively meet those objectives. Every word spoken by you should be spoken because it is necessary; if you know and understand your audience then this is more likely to be so.
YOU MUST ENSURE THAT EVERYTHING YOU DO IS TAILORED TO YOUR AUDIENCE
You must ensure that everything you do and say is tailored to your audience so that you positively engage the audience before you, meet their objectives, and achieve a positive outcome.
Knowing your audience and what drives them should be an integral part of any preparation. If you do not know and understand your audience, you will show disrespect, indifference, and lack of focus; you will fail to connect and you will flounder.
Contact us now to discuss how we may help you to improve your public speaking and presentation skills so you get traction with your specific audience and achieve your desired objectives.
Author: Lee Phanurat-Bennett.